SIDDHARTH SHAH
Founder, Upward Ventures
10 years inside adtech platforms. Built products at Kiip, InMarket, and MomentScience with real revenue consequences — not advisory distance.
You pay for the outcome, not the hours.
cat about.md
# OPERATOR BACKGROUND
At MomentScience, we ran a two-sided platform: publishers and advertisers on the same product. For the first two years, we tried to serve both sides equally. The result: good enough for everyone, great for no one. Hard to sell, hard to retain, hard to talk about clearly.
The shift came when we focused the publisher side on one segment (mid-size premium content publishers) and rebuilt the value prop around their specific economics. Win rates, retention, and NPS all improved within two quarters.
That pattern (ICP confusion disguised as a sales efficiency problem) is the single most common thing I see in Series A companies. And it's fixable.
cat creds.txt
- Built Moments SDK from scratch. Publisher integrations at scale.
- Ran product, revenue, and engineering simultaneously — not in sequence, not by committee.
- Design-forward. Every deliverable is crafted, not generated.
10+ years inside adtech platforms at Kiip, InMarket, MomentScience.
I operate. I don't advise from the outside.
ls -la /services/
Click a row to view outcome details.
man results-as-a-service
NAME
results-as-a-service — outcome-based consulting model
SYNOPSIS
engage [--scope PROBLEM] [--outcome RESULT] [--model RAAS]
DESCRIPTION
You don't pay for hours. You pay for results. Every engagement is scoped to a specific outcome agreed before work begins. That outcome is the contract. No invoice for effort.
SECTIONS
01. DEFINE THE OUTCOME FIRST.
Before any engagement begins, we agree on exactly what changes. Not deliverables. Results. "You'll have a repeatable sales motion that closes 3 new enterprise customers." That's the contract.
02. OPERATOR EXECUTION, NOT ADVISORY DISTANCE.
I've built a two-sided platform, shipped partner integrations at scale, and made product decisions with real revenue consequences. I'm not advising from the outside.
03. YOU PAY FOR RESULTS. PERIOD.
If we don't hit what we agreed on, we talk. No invoice for effort.
EXIT CONDITION
Engagement closes when the agreed outcome is verifiable. Not when the calendar runs out. Not when the deck is done. When the result is real.
SEE ALSO
services(1), contact(1)
No hours billed. No effort invoiced.
We agreed on the result. That's the contract.
mail ss@upwardvx.com
# Let's find your belief-shift.
30 minutes. No pitch. Just what's actually going on and whether I can help.
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